Posts

Showing posts from 2017

Can hotels stop the growth of Airbnb?

Image
As a substitute for the traditional lodging facilities, including hotels, hostels and short-term rentals, the increasing supply of Airbnb properties is no doubt making an impact on hotels' bottom lines. So, can hotels stop the growth of Airbnb?  Hotels' strategies for fighting against Airbnb Hotels are working hard to fight against the competition from Airbnb, other room-sharing websites and online travel agents (OTAs). For example: Hotels are encouraging travelers to search and make reservations directly on the hotels' websites by offering special discounts if they book directly, even though this strategy might possibly push Airbnb and OTAs to work closely together against hotels.Hotels are reinventing loyalty programs to win more new travelers and, at the same time, keep their repeat customers.More hotels are adding local flavors to lure travelers. If travelers choose Airbnb over hotels because they want to gain some unique experience as a local resident, this strategy ma…

Let's imagine how hotels and restaurants are run in smart cities

Image
We have seen more robots and machines are replacing humans in the service sector. This trend is irreversible, but the good news is there are ways to cope with such changes at work. What if these changes also take place in the macro level? Then, what can businesses do to embrace this wave of innovations? Indeed, the cities where we live have also become "smarter" than ever. According to The Wall Street Journal, more cities are now using different types of data to make people's living safer and healthier and the cities' operations more efficient. The rise of smart citiesBoston The city works with Waze, a navigation app from Google, to improve traffic conditions. Officials are able to respond to traffic problems, such as a double-parked truck or a fender-bender more quickly. Chicago The Department of Innovation and Technology developed an algorithm to predict the risk of a restaurant for spreading food-borne illnesses. The algorithm uses 11 variables in prediction, includin…

How not to get replaced by machines

Image
I was not exaggerating in my previous article when I discussed how "machines are now replacing humans in service jobs." If it is still difficult to convince you, here is an additional example: "Meet Sally, the robot who makes perfect salads." This machine specializes in only one menu item — salad — yet it can do a better job than most chefs. For example: It can make salads within 60 seconds.It makes salad with perfect proportions, even with accurate calorie counts.It can create more than 1,000 salads from the 21 ingredients stored inside the machine.Those 21 ingredients can be changed over time, making it possible for the machine to create even more salads.It weighs 350 pounds.It has a price tag of $30,000, but can also be leased for $500 a month. "What? A machine that costs over $10,000? That is too expensive, especially when we consider the high maintenance fees associated with the machines. There is no way that restaurants would use such expensive machines t…

Machines are now replacing humans in service jobs

Image
I am not joking. Machine serving people has now become the new reality, as I suggested in my recent discussion on Multibriefs.com .



Here are just some examples:
A restaurant with no hosts, no waiters, and no tablesBurger-flipping robotsRobot baristasRobot that makes saladsSelf-ordering service - Domino's Pizza, McDonald's, Starbucks, and Wendy'sFood delivery robotsThe robotic butler service in hotelsThe automatic drink dispenserPersonal assistantsSelf-driving carsDoes it become obvious that the new era of machines serving people has already arrived? I think it is now the time for those who are feeling the panic of being replaced by machines or robots at work to reconsider their career paths. Manual labor will certainly be replaced, and the only way for us to survive in this competition is to become the leaders in the field.

How to shut down bad online reviews

Image
What can managers do to shut down bad online reviews? Here is a real example: 

It started at the Broadway Oyster Bar in St. Louis this February when Mary S., a Yelper, left the business with a one-star rating and a description of the negative experience she received in the restaurant. As a reference, the restaurant is now being monitored by Yelp for any content related to media reports, meaning some reviews have been or would be removed from the business's page on Yelp, but the restaurant has an overall 4.4 star rating from more than 900 Yelpers in March. Mary went there for a birthday dinner. She claimed that she had a reservation for a party of nine people, but the party waited for two hours before they were finally seated. To make it even worse, because there were three additional people joining the party and the manager was unwilling to work with them, they would have to wait for longer to be seated together or be split up. She then took the group of 12 people with her to a nearb…

Put a Stop to Booking Abandonment (by Karen Valeria Sandoval)

Image
"A second chance is all hoteliers need to get back in the game." By saying that, I am referring that the staggering numbers hotel websites get from the horrors of booking abandonment, which can be better understood as "cart abandonment." There could be various reasons why guests decide to leave a hotel website during the booking process. For example, a consumer may feel unnecessary to continue browsing in the hopes for a better price later; or the hotel website lacks the information that the customer is looking for. If your hotel has ever experienced book abandonment by consumers, remember that a second chance does exist! That is, with the help of 'retargeting'.

Why and where is the abandonment?

No business wants to be abandoned, especially when it was over something as small as a payment issue on the website. It has been found that about 81% of guests desert the travel booking with the following reasons: 

39% - Browsing around and wanting a wider variety thro…

Valentine's Day Bonanza (by Sheila Lara)

Image
Valentine's Day is an interesting day for many people. Some spend hundreds of dollars on their significant others on candy, flowers, food, and presents while others absolutely hate the day and its celebration of love; some even call this day Single Awareness Day. However, the hospitality industry loves this day the most! Restaurants are booked with reservations, and consumers have to wait for hours to be seated; hotel rooms are occupied by those who want to get away
or continue the celebration of the day of love after hours. 

In fact, restaurants and hotels not only offer Valentine’s Day promotions for couples, but also for those who are single as well. For example, the Thompson Hotel, a luxury boutique hotel in Chicago, offered a Single Awareness Day package for those celebrating Valentine’s Day by themselves. The hotel’s advertising slogan went like this: “Forgo the candy and flowers this Valentine’s Day, and celebrate singledom at the Thompson Chicago” (Hotel F&B, 2017). Thei…

Self-Promotion: Standing out Amongst the Competition (By Amy Yoshinaga)

Image
Do you find it difficult to get hired or even get an interview with an employer? I know because I do. With the job market becoming more competitive, it becomes more common and convenient for employers to seek employees through the Internet. Physically going into an establishment and handing in a resume is no longer the way to get a job. Due to the lack of physical contact with employers, it takes much more than a great resume and cover letter to get hired. Today, job seekers must use various tools to market themselves not only online, but offline as well.

Self-marketing, or personal branding can help job seekers highlight skills, values, and experiences. At the same time, it also helps them to separate themselves from the competition. There are a variety of strategies that we can use to self promote ourselves. Here are some suggestions: 
Build an Online Presence

As we are living in a digital age, it is critical for us to build an online presence. Keep in mind that it is not uncommon for …

Do you believe that Kickstarter is a way to a successful start-up? (By Othmane Bennani)

Image
Kickstarter provides the ability for companies to begin and build a successful start-up by developing an alternative that is based on people’s contributions to the business. Every entrepreneur and business developer understands the hardships of financial issues that arise in creating a business which can hinder progress in several fields. Financing companies view start-up companies as an advantage as it allows them to raise their prices on loans and provide other overpriced services. Kickstarter tries to eliminate that step by giving the donator the ability to determine which company should be helped based on future revenue and growth predictions. It allows for add-ons between companies therefore pushing the drive to seek new ideas while creating new markets, developing certain domains and preventing the saturation of others. Within the hospitality industry, the development of new ideas that can push the industry forward need financing. Therefore Kickstarter can be a good start. 
Contr…