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Showing posts from November, 2015

The blogosphere (by Karina Helin)

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Blogs are nowadays ubiquitous on the web. So, whether they are individual or corporate, they certainly intrude into the company’s communication with its audience. Blogs have grown so far into the valuable asset in the promotions of any kind. It is imperative to discuss the role of blogs in the content marketing strategy of a particular brand and back up the theory with a real and efficient example.
To begin with, the notion of blogosphere should be defined properly. What the term implies is the compound of all blogs and the existing interconnections. Blogosphere typically exists either as a connected community or as a full-fledged social network that enables authors to publish their opinions on a regular basis. With all the fuss, controversy, and surrounding blogs, one should take them for serious, as they can serve for either small businesses or big enterprises. Blogs can be perceived as a useful addition to content generation and promotion, besides a company's official website, …

Courtyard by Marriott: A new approach to business fun (by Malia R. Silverman)

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When I was researching the most accommodating hotels to stay at for business travel, Courtyard by Marriott comes to my mind, but not necessarily as a first choice. Other consumers too, might possibly think of Ritz-Carlton, Four Seasons, Hyatt Place, or similar brands before coming to a Courtyard by Marriott. Recently, Marriott rolled out a new marketing campaign to attract business travelers. With their new series of television ads, Courtyard Marriott has started using a more exciting and enjoyable way to appeal to business travelers.

With a catchy opener in the television ads, a single phrase attracts my attention. It says: “Some people have to travel for work. Some people get to travel for work.” Who would not want to enjoy themselves on a business trip? In three separate ads, the exact same phrase was used in three different scenes of cowboys, Vikings, and English women traveling to work. One of the characters in the scene was traveling miserably, while the others were either drin…

Loews' Advertising Campaign: Subliminal Messages Included (by Sarah Wendee)

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Introduction and Background
As a luxury hotel chain, Loews Hotels and Resorts’ portfolio currently consists of 23 properties located in city centers and resort destinations. The company is previously known for their “Good Neighbor Policy,” a campaign released in 1990. Through this campaign, Loews Hotels vowed to take part in ethical business practices regarding their social responsibilities. The company is also previously recognized for their campaign called “Loews Hotels Minority Business Enterprise Program,” which provided financial support to small businesses owned and operated by women and minorities. Through this program, qualified candidates could potentially initiate a partnership with Loews Hotels and Resorts. Most recently, Loews began “The Room You Need” campaign which was an attempt to target a younger demographic by the use of images portraying models around the age of 35.
The Campaign and Advertisement
Loews Hotels and Resorts Chain recently started an advertisement campa…

The Impact of Paris Attacks on World Tourism

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Like the #911 Attacks, the Paris Attacks may forever change the way how people travel, would you agree? More so, I think the agreements in European Union and Schengen Visa may also need to be revisited just to keep the borders and Europe safe. 

Let's support our friends in France and hope the world will get healed soon. Visit MultiBriefs for a full coverage of the story. 

Expedia Is Buying HomeAway

The biggest OTA (online travel agent) site - Expedia is buying HomeAway for $3.9 billion, according to NBC News. The sharing economy is growing, with more people using services like Uber and AirBnB. Do you think this is a smart move for Expedia? How does this acquisition help Expedia in defending its leadership position in the OTA market?