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Showing posts from March, 2015

Will strong dollars encourage people to spend more overseas?

The outlook for U.S. #tourism for #2015: Will strong #dollars affect the industry? @WSJ Check http://ow.ly/KZO8J for the article and http://ow.ly/KZPuw for the video (interview)Posted by Linchi Kwok, Ph.D. on Monday, March 30, 2015

Marriott’s advertising campaign: A new and interesting way to attract attention to a hotel, isn’t it? (By Yi Tien Tsou)

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“Make everyone feel comfortable being who they are, everywhere they travel” (“Whoever You Are, Wherever You Go”, para. 1). This phrase has become a slogan for a number of Marriott hotels during the last year. The essence of the chosen ad campaign is to support the ideas and choices of the same-sex couples. Marriott decided to cooperate with a famous photographer, Braden Summers, and introduce certain powerful images of gays, lesbians, transgender representatives, and bisexuals as evidence that cannot be neglected. Several popular models, like Jason Collins and Geena Rocera, were invited to the campaign. It helped to attract many tourists from different parts of the world and make them choose Marriott as a hotel to stay in. However, a question takes place – whether the chosen approach is effective enough not to frighten away those consumers, who cannot understand or accept the role of same-sex relations. About advertising Marriott pricing strategies are usually based on promotions and s…