Posts

Showing posts from May, 2014

The Power of a Single Search: Offering the Right Deals to the Right People (by Cesar Tenorio)

Image
How powerful can a single click on the internet be?  One click can search up endless opportunities on the internet, 'like' a video, or even just simply view a picture.  Now with companies such as MGM Resorts International, a click is all you need to be exposed to their services.  Does it work?  An increase of over 300 percent in revenues may make MGM think so. 
MGM introduced a new digital marketing strategy in 2010 that hones in on their most relevant customers.  By simply searching up prices on hotels or even 'liking' their photos, MGM can specifically advertise to these customers with tailored materials in addition to the "regular" ones of MGM.  What is interesting is how MGM states that they create individual profiles of their customers so that they can determine whether or not someone is more of a big spender or a penny pincher.  With the right data, MGM then targets past customers, as well as the potential with this personalized campaign.  For those who …