Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose.

This ABC News video introduces “Yammer,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other.

I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”?

To many people, Facebook is only for “friends,” where they talk about their “private lives.” LinkedIn is for their professional network. And so on, and so forth. I am, however, a very simple person and do not have a “second,” “third,” “forth,” “fifth,” … lives. As a result, I communicate with others with somehow “consistent” messages --- I believe I am still who I am, no matter if I am on Facebook, Twitter, LinkedIn, Google+, etc. Is it possible that we can have one or two social media tools that serve all of our “specific” needs of communication?

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