Probably because of a long-lasting recession, coupons have come back to life, but in a different way. Online discounters like Groupon are very popular. According to the Fortune Magazine, Groupon has grown from 37 to 7,100 employees within 21 months. Ironically, this Internet/mobile discounter does not rely on the “net” to support the company’s dramatic growth. Then, what channels does Groupon rely on in talent acquisition?
The answer is employee referrals. Groupon uses internal recruiters, hiring managers, and social media tools such as Twitter and LinkedIn. “About 40% of new hires come from employees.” When employee referrals are so important these days, job seekers had better know how to leverage the power of their social network. So, forget about what you can do for a minute, my question for job seekers today is: Do you know the right person who can help you get a job?
“Every business interacts with a variety of publics: consumers, the general public, the financial community, the organizations’ employees, government, the media, suppliers, and many others. Public relations is the process by which the relationships with each to these publics is managed.” --- Reid and Bojanic, in Hospitality Marketing Management (2010, p. 492).
Just recently at my workplace, there was an incident regarding one of my coworkers. It turns out that he used Facebook’s personal messaging system as a medium to exchange harsh words with another person. This person was not in any way connected to our company, but after finding out where my coworker worked through my coworker’s Facebook profile, this person decided to post on our company’s public Facebook profile what my coworker had said to them for anyone to see. It appeared that my coworker said things that were not nice; and even though he thought he was having a private conversation via personal messaging with this person, t…
Entering the summer, we need to pay attention to the following travel trends: Travelers continue to take more short road trips.International destinations become more popular.The demand for long-haul flights remains strong. More travelers will visit national parks.Hotels will win more travelers this summer than OTAs.Sustainability will remain a buzzword for the industry.Do you also observe those trends? (visit Multibriefs.com for my detailed discussion). Add additional trends to the list are welcome - please share with us.
A recent trend has emerged in the beverage industry that pinpoints a change in attitude and behavior in consumers. Want to find out what this new trend is? Next time you are at a grocery store, walk down the wine aisle and look for something out of the ordinary. Between all of the wine bottles, something different will pop out: wine cans. It now seems that beer is not the only alcoholic beverage sold in cans. Within the past year, the creation and consumption of canned wine have greatly increased. In fact, canned wine sales have more than doubled in the past year, according to a Business Insider study. The study showed that sales of canned wine reached up to a revenue of $6.4 million in 2015 and so far to $14.5 million in 2016. Although canned wine currently only makes up about 1% of the market, the growth rate is rapidly climbing, comments Sommelier, Andrew Jones.
The idea of canned wine only began a few years ago. Andrew Jones, who started Field Recordings winery in Paso Robles, Ca…