Facebook Takes Over: What Does It Mean to the Hospitality Industry?

Facebook just reached another milestone --- 51% of Americans aged 12 or older are Facebook users. It took 25 years for telephones, eight years for TVs, and nine years for VCRs to reach that 50% threshold.

If people can organize family reunions on Facebook (as shown in the ABC News video), leisure, hospitality, and tourism companies can absolutely use Facebook to attract more business. According to a discussion on HotelNewsNow.com, many hotels have already drawn more traffic from Facebook than TripAdvisor or other travel review websites. Some hotels (e.g. Design Hotel) and airlines (e.g. Delta) have already allowed Facebook users to make reservations on the company’s Facebook page. In 2010, “nearly 13% of social-network users use social networks to shop for travel,” and “35% of U.S. online travelers interacted with a travel company on an online social network.” Wouldn't you agree with me that social media is a must-have tool for business?



References:
Black, C. (2011, March 23). http://www.hotelnewsnow.com/articles.aspx/5225/Facebook-leads-to-hotel-room-revenue.

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