How Much Time Do Americans Spend on Social Networking Sites?

If you follow my blog, you may have known really well about the significance of Facebook. Americans spent more than 41 million minutes on Facebook in August 2010, which made Facebook the No. 1 website where Americans spend the most time. Then, do you know how much time do Americans spend on social networking sites in general?

According to Elizabeth Bernstein at The Wall Street Journal (a Nielson study), Americans spent 63.5 billion minutes on social networks/blogs (23.8% of online time), 26.1 billion minutes on online games (9.8%), 19.9 billion minutes on e-mails (7.5%), 10.9 billion minutes on portals (4.1%), and 10.7 billion minutes on videos/movies (4.0%). Another Nielson study (published in Mashable) indicates that an average Internet user spends 68 hours on the Internet per month, about 2 hours and 6 minutes per day.

It seems that we cannot live without our social networks, doesn’t it? How important do social networking sites mean to you as a person? Furthermore, how important do social networking sites mean to your business?

References:
Bernstein, E. (2011, January 11). Your blackberry or your wife. The Wall Street Journal, D1 & D4. (Also available via http://on.wsj.com/gXASsx)
Warren, C. (2009, October 14). Average Internet user now spends 68 hours per month online. Mashable.com via http://tinyurl.com/linchikwok01122011
The picture was downloaded from Edudemic.com via: http://tinyurl.com/linchikwok01122011P

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