The Cosmopolitan of Las Vegas: A Chic Hotel that Offers Total Guest Experience

This ABC News video takes us to a tour of The Cosmopolitan of Las Vegas, a mega hotel and casino that was just opened in a wave when Las Vegas is trying to re-position or re-define itself as a tourist destination. In many ways, The Cosmopolitan affirms several trends of the hospitality industry.

First and for most, The Cosmopolitan shows that the boutique-design concept can also work in a mega hotel. The post-modern gallery-like lobby, the glamorous chandelier lighting, and those designer boutique stores put a big fashion statement on this hotel.

Second, The Cosmopolitan targets those “curious class” travelers, which compose of 59 million Americans. This group “enjoys travel.” They are “open-minded.” They “like adventures.” They like to “explore.” They “enjoy foreign food.” And they “like interesting hotel concepts.”

Third, F&B (food and beverage) are very important in hotels because they contribute a big portion of a hotel’s revenues. As a high-end hotel, The Cosmopolitan has a “rock star” chef and more than one first-class restaurant.

Last but not least, The Cosmopolitan is selling a total guest experience. The hotel presents “arts” in a variety of ways, from construction, design, decors, food, boutique shops, and clubs. The ultimate goal of the hotel is to leave every guest a smile after his/her stay.

Because The Cosmopolitan is a brand new hotel that was built from the ground up, it may seem easier to adopt the new changes and trends as compared to those hotels that have been in business for a while. What are the hospitality trends you see lately? If you are a manager of a hotel or restaurant that has been opened for business for years, what opportunities and threats do you face when new trends emerge? How can you incorporate the new trends to your existing business operations?



References:
Picture was downloaded from http://www.homesparadise.com/ via http://tinyurl.com/linchikwok01252011P

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