Tactics that Prevent Us from Wasting Time on Social Media

Today, few people have doubts about the significant impacts of social media on business. Yet, many people still feel reluctant to social media because they do not feel they have time to manage “another life.” Karen Klein offers several tactics of managing social media in a more efficient way.

1. Use Ping.fm, Seesmic.com, or Hootsuite.com to tie all social media tools together. Ping.fm, for example, allows users to send an identical message to all of their social media networks with one figure click. I prefer to send personalized messages to communicate with my friends in different networks. As a result, the feeding apps provided by the social media websites themselves work better for me. I can feed the posts from my blog to my LinkedIn and Facebook pages and save time.
2. It is fine to put the same content in different social media networks, with or without variations. The key is to keep the content relevant and useful to the audience.
3. Engagement is the key --- asking questions and responding to comments.
4. Do NOT spend any prime working hours on social media. Instead, do the updates while watching TVs or during a commercial break.
5. Select the “right” networks. In addition to this blog, I only stick to the “big three:” Facebook, LinkedIn, and Twitter. Klein suggested people may join a couple more networks besides the big three, such as Ecadmy and Xing.
6. Be realistic. It takes time to become visible in social media. It takes even longer to build credibility. However, only after visibility and credibility are established, profitability will then come.

Do you feel you may spend or have spent too much time on social media? What useful tactics do you use?

References:
Businessweek.com: http://tinyurl.com/linchikwok06142010
Picture was downloaded from: http://tinyurl.com/linchikwok06142010P

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