Skip to main content

To Capture Those Customers Who Don’t Want to Leave Facebook

Image
By
I feed my blog to my Facebook page and LinkedIn profile so that my friends in my social networks can read my blog there as well. Facebook also allows my friends to leave comments there, but such comments are not linked to my blog. Soon, I noticed a friend of mine only posted his comments on Facebook. I asked him why he does not want to post his comments on my blog. If he did, he would be able to interact with other people who are not my Facebook friends. He told he prefers “Facebook” over other channels because he only “Facebook” things. He is a perfect example of those who like Facebook so much that they don’t want to leave Facebook at all.

In order to capture these loyal Facebook users, businessmen try their best to work on the technology, allowing customers to place orders without leaving Facebook. Most of all, “fans” who follow a business are probably loyal customers already. Smart businessmen have come up with several solutions. Kim Boatman (Inc.com) introduced several Facebook business apps that help business keep their “fans” on Facebook:

· Shopping Tabs: it charges a $20,000 to $25,000 setup fee; “completion of the transaction is moved seamlessly to the retailer’s traditional website.”
· “Payvment” (not “Payment”): It is a free shopping cart app that allows Facebook users to make a payment through PayPal. However, consumers have to grant the access of this app before shopping. Items from different retailers can fit into one “Payvment” shopping cart.
· Alvenda: this app uses Web 2.0 technology. Consumers can shop either on Facebook wall or in newsfeed post. Other than this, I cannot find more detail descriptions from Boatman’s post.
· CartFly: it charges business 3% transaction fee, but only accepts Amazon Payments transactions.

I won’t feel surprised to see more new Facebook business apps in the near future. Like it or not, we had better know how to do business on Facebook. Do you agree?

References:
Inc.com: http://tinyurl.com/linchikwok03312010
Picture was copied from http://www.facebook.com/

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

By
Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, w...
4 comments
Read more

How to Convince AI that You Are the Best Candidate for the Job

By
Last week, we discussed how more companies used AI to screen resumes and analyze job candidates’ performance in the initial interviews. We called for companies’ attention to the  potential AI biases in hiring . This week, we will visit what job candidates can do to help AI pick us and recommend us for hiring. A. Writing a Resume Tailored to AI Screening First and foremost, job candidates must thoroughly research the job and the company to understand its job descriptions and organizational culture. From there, they can: Write the resume in Word and submit it as a Word document instead of a PDF file. Select a straightforward format and avoid using graphics, charts, or complex layouts that could confuse AI. Use headings effectively to help AI pick up the content it seeks, such as “Relevant Job Experience” and “Education.” Strategically pick the relevant keywords that match the job descriptions as the job candidates describe what they perform(ed) at work. Highlight their achievements a...
12 comments
Read more

What Shall We Do When Job Seekers Cheat the AI Hiring Systems?

By
AI can streamline the hiring process, but concerns linger. For example, AI could perpetuate gender or racial biases in the hiring process , just like most human HR managers could do. Meanwhile, to increase the chances of being picked by AI, job candidates must prepare resumes and job interviews tailored to AI’s “preference.” When more job candidates understand how to convince AI that they are the best candidates for the job , can AI still make valid recommendations to hire the best-fit candidate in the pool? Then, if AI makes a mix of valid and invalid recommendations for hiring, will HR managers find it more challenging to select the right candidate for the job? The situation can get even more complicated if a candidate cheats the AI hiring systems. Cheat to bypass AI screening: Is it the cruelty of human nature? Job candidates are eager to get hired. Career coaches want to help. That is a good thing. Nevertheless, I have seen many free online tutorial videos teaching job candidate...
8 comments
Read more